YET/04 / Identity Setup

A professional visual foundation without turning it into a branding odyssey.

A right-sized identity system for a real small business that has outgrown improvised visuals but does not need a full agency engagement.

LogoColourTypeFiles1 real application

Is this for me?

Good fit looks like this.

01/

A real operating business with no coherent identity yet

02/

Owners who need a professional visual foundation, not months of brand strategy

03/

Businesses with a clear name and relatively simple offer

04/

Teams that need usable files for web, print and day-to-day business

What you get/

The useful part.

/Primary logo
/Secondary or compact version
/Wordmark or lockup where it improves the system
/Functional colour palette
/Typography system
/Avatar or simple icon treatment
/Light and dark versions
/SVG, PNG, PDF and practical web / print exports
/A concise 1–2 page brand sheet
/One real business application: business card, estimate header, email signature, social profile kit or vehicle-ready lockup
/2 visual directions and 1 refinement round

What you don’t get/

No scope fog.

×Naming
×Deep brand strategy or research programmes
×Full messaging and tone-of-voice systems
×Brand architecture
×Large application suites, packaging systems or full websites
×Unlimited concepts or revisions

How it works

Enough process to do it properly. Not enough to become your new hobby.

01/

Brief/

A short form covers the business, audience, desired impression, references and what to avoid.

02/

Direct/

We build 2 visual directions, not 14 logo variations.

03/

Choose/

You pick the stronger direction for the business.

04/

Refine/

We use one focused refinement round to tighten the system.

05/

Deliver/

You get the identity, files, brand sheet and your chosen real-world application.

Before you buy

A couple of useful boundaries.

01/

If the business has multiple brands, franchise plans, complex product architecture or a major repositioning, this product is probably too small for the problem.

02/

The business name must already be decided before the project starts.

Still makes sense?

Good. That’s usually a better sign than a 45-minute sales call.

The project begins once the short brief and reference material are complete.

C$695

One-time

Build my identity →