Ideas for people building something they’re proud of.

You don’t need to become a marketer.

You do need to understand enough about marketing, sales, systems and technology to make good decisions about your own business.

We’re building too.

Latest idea / 001

Truth / 4 min read

Your first CRM can be a spreadsheet.

Before you buy software, make sure you know what job the software actually needs to do.

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What you’ll find here/

Ideas you can actually use.

Some ideas will help you understand what’s happening. Some will help you decide what to do next. Some might help you avoid buying something you never needed.

Marketing. Sales. Systems. Customer experience. Technology — explained for the person running the business, not the person selling the software.

Take what helps. Leave what doesn’t.

Truth / How / Building

Keep reading.

Practical ideas. Clear opinions. Enough context to make your own call.

002/

Truth

More leads aren’t always the answer.

More traffic is useful. Pouring more traffic into a leaky process is just a more expensive leak.

4 min read

003/

How

The job isn’t done when the work is done.

A clean handoff turns finished work into a finished customer experience.

4 min read

Understand it. Then decide.

We don’t need to keep you confused to stay useful.

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